THE PIZZA FARM AGRICULTURAL AWARENESS PROGRAM

Agriculture is the life blood of California. As an industry, agriculture provides one in ten jobs in the state and over 30% of the jobs in the greater San Joaquin Valley. California food crops are the safest in the world and our farmers are the most efficient. California has been the #1 agricultural state for 50 years running. Our farmers not only feed our state and nation, but also our world.
Unfortunately, most of our children have no idea as to the importance of agriculture. Most children believe their food comes from a grocery store, and that brown cows give chocolate milk. An entire generation has no concept as to the vital relationship between farmers and the food they eat. However, one program in the heart of California agriculture is changing this unfortunate scenario.
The Pizza Farm agricultural awareness program teaches elementary school students about California's #1 industry by utilizing California's kids #1 food...pizza! The program demonstrates how farmers grow all the ingredients needed to make a piping hot, farm fresh pizza!
In a unique and entertaining way , children learn that farmers grow the wheat for the crust, the tomatoes for the sauce, raise dairy cows which provide the milk to make cheese, and even raise the pigs for the pepperoni. Children quickly understand the importance of agriculture when they realize they would not have their favorite food without a farmer.
The Pizza Farm program was created by Madera County agri-businessman Darren Schmall in 1991 out of his concern for the public's lack of understanding about agriculture. Hundreds of teachers and children were introduced to the concept over the next two years as classroom materials were developed by Dr. Jan Duke, 1997 California Teacher of the Year. In March 1993, Schmall broke ground on one of the most unique and innovative demonstration farms in the Nation...The Pizza Farm! Located at the Madera District Fairgrounds, is circular (like a pizza) and is divided into eight pie shaped "slices" (like a pizza) and grows all the ingredients needed to make a farm-fresh pizza!
When children arrive at The Pizza Farm, they are given a 15 minute presentation about "how farmers really do grow pizzas". The instructor provides information about all of the ingredients of a pizza, as well as food safety, integrated pest management (IPM), the environment, water conservation, nutrition, urbanization and even career opportunities. Then it's out to the farm for an "up close and personal" view of many of the plants and animals discussed in the classroom. The guided tour takes about one hour. At the end of the tour each teacher is given a complimentary curriculum kit so they can continue agriculture education in the classroom. Teachers can even arrange for a pizza lunch to be served at the end of the tour!
The Pizza Farm serves a seven county area, including Fresno, Kings, Madera, Mariposa, Merced, Stanislaus and Tulare counties. Since its opening in March 1993, The Pizza Farm has told the wonderful story of agriculture to nearly 10,000 visitors.
The Pizza Farm educational materials are currently being used all across the nation and replicas of The Pizza Farm are sprouting up all over. Most recently, a farmer in Ohio has begun building his own Pizza Farm to educate children in that region. The Pizza Farm has also created an award winning site on the World Wide Web to share its unique story with teachers and children around the world. Today, the Pizza Farm is venturing into agri-tainment and agri-tourism and is introducing visitors from around the globe to agriculture...California style!
The Pizza Farm is operated by Thank A Farmer, Inc., a 501 (c) (3) not for profit organization. The tour guide/instructor is the only paid employee, as Mr. Schmall donates his time to coordinate the program. Thank A Farmer, Inc. Board of Directors are volunteer leaders from the surrounding area. All operating money is derived from individual and corporate donations and visitor entry fees.
The mission of The Pizza Farm is to educate consumers of all ages about how their food is grown. Through our innovative approach to agricultural literacy, we hope to enlighten our urban friends about the importance of California agriculture. Our message is simple; Food comes from the farm...even PIZZA.



PIZZA FARM INFORMATION

GOALS: • To introduce children and adults to farming
• To educate consumers of all ages about how their food is grown.
• To create innovative educational materials that teachers and
students can relate to.
• To demonstrate the importance of agriculture to our daily lives
and the economy.
• To unite numerous agricultural and educational interests within one program and distribute their teaching materials.
• To provide mentoring opportunities for 4-H and FFA students.
• To replicate Pizza Farms in other locations.

DISCUSSION
TOPICS:

Corn
Garlic
Herbs
Mushrooms
Olives
Onions
Peppers
Pineapple
Safflower
Sugar Beets
Tomato
Wheat
Biological Pest Control
Careers
Crop Rotation
Cover Crops
Environment
Fertilization
Food Safety
Forestry
Integrated Pest Management (IPM)
Irrigation Technology
Nutrition
Solarization
Urbanization
www / Internet
Water Conservation
Weather
Beef
Chickens
Dairy
Fish
Goats
Hogs
Rabbits
Sheep
Turkeys
Wildlife


ATTENDANCE:Approximately 10,000 students per year from pre-school through
sixth grade. Public, private, home and physically/developmentally
disabled schools attend. Approximately 10,000 tourist from origins
around the world.

LOCATION:Madera District Fairgrounds in Madera, California; which is 20 miles north of Fresno, CA.

CONFIGURATION: 125' diameter circle approximately 1/3 acre with 8 pie-shaped

Pizza Farm home page